Miranda Kerr for ESCADA Joyful

Miranda Kerr is the face of ESCADA's new fragrance ESCADA Joyful!

According to the Aussie beauty, Escada Joyful is all about seizing the small opportunities, as well as finding pleasure and joy in the moments that make up your day. It reminded her of the beautiful memories of hand-picking a fresh bouquet of flowers. Miranda loves the delicate pink peony undertone of the perfume which happens to be one of her favorite flowers.



The campaign was shot by Nathaniel Goldberg in New York’s Roosevelt Island. It is built around the concept of tranquil gardens hidden in a bustling city. Miranda was dressed in a specially designed ESCADA gown, with the wind brushing against her face, she walks carefree then sees a splendid carousel in the distance. Anticipating the pleasure and joy, she runs to the carousel and climbs on. She lives in the moment, relishing the #JoyfulMoments (note the hashtag)- enjoying her ride with the city skyline in the background.



So if you are in need of a little bit of joy in your life, get your ESCADA Joyful today at all leading department store and Escada boutique. Prices start at RM104.

Song playing inside my head: Beyonce's Blow

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